The brief: create an iconic platform to introduce JD’s new campaign, blending digital dominance, static banners, and a striking rooftop special build into one unforgettable, culture-first brand movement.
Our job: unite creativity and scale, amplifying social engagement and real-world impact. The result was the city's biggest wrap takeover ever seen.
Full façade banner for maximum on-street impact
Custom special build adding depth, scale and stopping power
Digital screen takeover amplifying the creative across 301 m²
Seamless production, install, and content capture
activation potential
of OOH
Billboard Mastery: JD’s digital takeover turned the screen into a Manchester landmark.
Special Build: Hanging from the digital billboard, creating instant wow and skyline impact
Banner Wraps: Bold full-building banners ensured JD was seen from every angle.
Full site transformation, billboard, banners, and rooftop special build
On-site project management, creative development, and installation
Timelined for optimal press and social amplification
Custom creative content captured daily for ongoing amplification and engagement
Thanks to Edison Media for making this partnership possible and supporting us in launching Beyond The Billboard.
Viral reach on social channels; capturing influencer and press attention across the UK
Set new benchmark for brand takeovers in Manchester
Elevated JD’s cultural positioning, making "Forever Forward" a shared, talked-about, and remembered moment
Created lasting visual iconography that lives on well beyond launch
