THE BRIEF
Launch Matchroom Boxing's rebrand in a way that felt bold, authentic, and rooted in boxing culture, not corporate advertising.
Hand-painted rooftop mural featuring the new Matchroom Boxing logo
Fighter appearances on-site ahead of upcoming fights
THE APPROACH
Bring the rebrand to life physically and socially. By combining rooftop art, fighter presence, and digital amplification, the launch became a moment fans wanted to watch, film, and share.
Film and behind-the-scenes content for social platforms
Full digital billboard takeover across a 301 m² roadside screen
screen dominance
views in 24hrs
Full façade mural transformation working with leading artists at Lawless Studio
On-site filming, creative development, and content capture throughout the process
Timelined for optimal social amplification and organic fan engagement
Custom creative content released strategically across Instagram, Twitter, and TikTok
Strategic digital billboard integration for maximum visibility and cultural impact
73,623 views in 24 hours with 79% of engagement driven by Instagram Stories
Content flooded feeds: shared organically by boxers, fans & influencers across the UK
Set a new benchmark for sports brand activations in Manchester
Created lasting visual iconography that lives on well beyond launch
Proved the formula: Mural + Media = Cultural Brand Impact
Elevated Matchroom's cultural positioning, making the rebrand a shared, talked-about, and remembered moment in the city
